Welcome to Sinclair SEAT, the home of SEAT in South Wales.

Sinclair SEAT is part of the largest and most successful motor group in Wales - one with a proud heritage of looking after motorists since 1945.

SEAT has been an integral part of the Sinclair Group for more than 40 years with our association beginning with the award of the franchise in 1975 in Port Talbot, where our company was originally founded.

Over the decades, we have strengthened our portfolio by offering some of the world leading brands across the South and West Wales Regions. In 1977, we introduced SEAT to the Swansea community, bringing a state of the art dealership and placing this fresh and vibrant brand within the heart of the city.

Today as one of the biggest groups in the SEAT UK retail network, our commitment to the brand and our customers has never been stronger. We operate from state-of-the-art retail outlets that are second-to-none and display the latest models in style, whilst our approved used stock featuring 100s of vehicles offers one of the widest choices throughout the British Isles.

Behind the scenes, our workshops are equipped with the latest technology and our SEAT-trained technicians are on hand to undertake servicing, MOTs, maintenance and repairs – all to the highest manufacturer standards. We boast our own bodyshop to undertake every aspect of accident repair work too.

Whilst we continue to grow, you can be assured that we haven’t forgotten our roots and the teams at all of our Sinclair Retailers remain steadfast in delivering the same exceptional levels of personal service that thousands of SEAT customers have enjoyed over the years.